FIFA Marketing

FIFA Fan Festival™

WHAT IS THE FIFA FAN FESTIVAL™?

The FIFA Fan Festival™ is the greatest football party in the world! It is the perfect place to watch Men’s & Women’s FIFA World Cup matches live in a World Cup atmosphere, while also enjoying an exciting football and entertainment program bringing together the best of football, music, culture, and lifestyle – a true festival of football.

The FIFA Fan Festival™ is an official site of the FIFA Competitions and the central destination where fans from all over the world meet to share their emotions and celebrate the unique atmosphere of the Men’s & Women’s FIFA World Cup. The FIFA Fan Festival is an essential part of the World Cup experience in the Host Country and in every Host City. It gives all types of fans – from avid to casual football enthusiasts; to lovers of music, food and culture – new ways to connect and engage with football in a festival environment. As for previous editions of the World Cup, a FIFA Fan Festival will be held for the FIFA World Cup in Qatar in 2022. To find out more about the FIFA Fan Festival in Qatar, please visit FIFA+.


The greatest football party in the world

What the FIFA Fan Festival™ offers

What visitors can expect from the FIFA Fan Festival

The FIFA Fan Festival gives all types of fans – from avid to casual football enthusiasts; to lovers of music, food and culture – new ways to connect and engage with football in a festival environment.

What FIFA Stakeholders can expect from the FIFA Fan Festival

The FIFA Fan Festival offers all FIFA stakeholders an effective promotional platform with access to a broad and engaged target audience from around the world.

FIFA Fan Festival Strategy

Since its launch in 2006, the FIFA Fan Fest™ has been a great success at four editions of the FIFA World Cup™ and in 52 venues on five continents in cities with visits from almost 40 million people from all over the world.

FIFA Fan Festival™ events

FIFA Fan Festival at FIFA Women's World Cup Australia & New Zealand 2023™

The FIFA Women’s World Cup Australia & New Zealand 2023 will be a game-changing tournament in many ways. It is therefore appropriate that it will mark the first time that the FIFA Fan Festival will be part of an official FIFA women’s tournament.

FIFA Fan Festival at FIFA World Cup Qatar 2022™

The FIFA Fan Festival™ was the hub for both international and local fans during the FIFA World Cup Qatar 2022™, with several key milestones achieved.

FIFA Fan Festival Licensed Events

FIFA has created a unique licensing model enabling FIFA partners, agencies and city administrations to stage satellite FIFA Fan Festivals in major cities around the world.

FIFA Fan Festival History

For four editions of the FIFA World Cup, the FIFA Fan Festival™ has been known as the greatest football party in the world! And it all began in 2002.

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